Starting a Business

Categories in this section:

Business Owner’s Toolkit

Financing Basics: Debt vs. Equity shows how the two basic forms of financing differ, and how you can combine them to your best advantage.

Entrepreneur.com

Get a handle on your marketing efforts, including customer surveys, target market research and market cost analysis, with this collection of forms.

VISA: Identifying Your Sales Strategy

Free interactive workshop that provide you with the know-how to establish and run a successful business.

Buzgate.org: Web Marketing Checklist

How to build a Web Marketing strategy.

U.S. Small Business Administration

Free online course designed to assist socially and economically disadvantaged businesses compete in the marketplace.

Women’s Business Development Center

Strengthening and growing your business requires business owners to develop new skills, competencies and capabilities.

Entrepreneur.com

Website for the popular print publication offers real life experiences for the entrepreneur.

The McKinsey Quarterly

The business journal of McKinsey & Company.

HBS Working Knowledge

A forum for innovation in business practice, offering readers a first look at cutting-edge thinking and the opportunity to both influence and use these concepts before they enter mainstream management practice.

Micro Persuasion

Steve Rubel explores technology and its impact on marketing communications.
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