selected business news
"A launch pad for UAE businesswomen"
Posted February 25, 2010 by Martina Bennett
By: Zaher Bitar, Gulf News
The Dubai Shopping Festival (DSF) is the largest shopping and tourism event in the Middle East and has proven to be a proponent for Emirati women entrepreneurs. The chief executive of DSF states that the purpose of the event is to not only cater to these women’s ambitions of being self-reliant and showcasing their talents, but to help them support their families and contribute to the national economy. The DSF helps small businesses to succeed locally, as well as grow globally through exposure to a wide customer base. The DSF initiative, which began in 1996, enhances the role women in Emirati business, as well as focuses on increasing the sheer number of women contributing to the country’s economy. The initiative also aims at personal development, helping women find a work-life balance, as well as training women in decision-making roles and increasing self-confidence and awareness.
