Zawya, the online Middle East business intelligence platform that encourages entrepreneurship, launched a self-service tool called “C-me.” The tool allows small and medium enterprises (SMEs) to build a company profile on Zawya and gain exposure to their respective markets for free. The establishment of this tool is important as SMEs are one the most significant drivers of the Middle Eastern economy. C-me will allow these businesses to connect to their clients and suppliers as well as allow them to access up-to-date market intelligence to maintain their competitiveness.