The Making it Our Business: Breast Cancer Awareness program helps educate employees, their families and customers about breast cancer and simple steps to help diagnose the disease in the early stages. The program grew out of the 2006 U.S.-Middle East Partnership for Breast Cancer Research and Awareness launched by First Lady Laura Bush, with programs in the Hashemite Kingdom of Jordan, the Kingdom of Saudi Arabia and the United Arab Emirates. Partners include the U.S. Department of State Middle East Partnership Initiative, Susan G. Komen for the Cure and M.D. Anderson Cancer Center.



The partnership organizes and conducts train-the-trainer workshops to empower employees to spread the word in the fight against breast cancer. These trainings enable employees to lead awareness sessions within their companies and communities. In Jordan and Dubai, many of the committed companies have pledged to reach 100% of their female employees and a large percentage of male employees, families and spouses through this program.